I started this blog in the spring to document my thoughts on social media in the frame of doing social media consulting. In the fall, I was enrolled in Emerging Media; one of my first three graduate courses at Marquette University. Linda Menck, my professor, required that we all keep a blog about emerging media and update it once a week. So that worked out nicely.
Now the semester is over and I would like to share a little bit about how the course has helped expand my social media horizon.
My favorite part about the class were all the guest speakers we had. Few of the professors I’ve had have small enough egos to turn it over to someone else as often as Linda did. The speakers all had unique backgrounds and valuable things to tell us. Check them out if you’re interested:
In terms of content, we mainly discussed the use of social media in marketing and personal branding. I already knew a lot about the marketing aspects, but it was still nice to learn about how various companies changed their approaches. I also got familiar with a lot of new technology.
Personal branding was very interesting, too. Many people in the class made personal sites for their final projects. I didn’t think I had to because I already had a website and all possible social media accounts. But watching the presentations made me want to centralize my content more. So one of my projects for winter break will be setting up suzanodabasi.com Should be fun!
For my final project, I did a prezi on social media and journalism. The class also made me realize that, while social media marketing is fascinating to me, my true calling still lies in journalism. Obviously social media has revoluntionized that field too, and I would like to be an advocat for its use in order to bring hope to those who believe journalism is a dying profession.
Understanding the dynamics of social media and being proficient in the technologies required to use it will prove nothing but helpful in all areas I am interested in: marketing, consulting, journalism, and research!